Password page
The Password page of Local shows while your store is password protected, with a header, a message, an email signup and a footer.
Applies to: Local 4.2.1 and later. Added in: Local 1.0.0. Last checked: 2026-10-13 against Local 4.2.1.
The Password page is what customers see while your store is password protected, for example before launch. It shows your logo, a message, an email signup form and a link where you, or anyone with the password, can enter the store.
Where to find it: in the theme editor, open the template picker and select Password page.
The page has a fixed header and footer, and its own sections in between: Password content and an Email signup section by default.
Password header
- Logo image shows your logo at the top. Without one, the store name shows as text.
- Logo image maximum height sets the logo height (default 80 px).
The header also has an "Enter store using password" link that opens the password form.
Password content
- Heading is the main message (default "Opening soon").
- Content is the text under it, for example the launch date.
The Email signup section under it collects emails as customers with email marketing consent in Shopify admin → Customers. See Email signup section. You can add other sections too.
Password footer
The footer shows the copyright line with your store name and the "Powered by Shopify" link.
- Show social icons adds your social icons, from Theme settings → Social.
How do I turn off the password page?
In Shopify admin, open Online Store → Preferences and turn off Password protection. Shopify controls the password, not the theme. On a store without a paid plan, Shopify keeps the password page on until you choose a plan.
All Password page settings
Every setting of the three sections, with its type and default.
Where to find it: Password → Password header (open the Password template in the theme editor; this section shows only on that page)
Logo image (image): Your logo at the top of the password page. Without one, the store name shows as text.
Logo image maximum height (slider 25 to 140 px, step 5, default: 80 px).
Where to find it: Password → Password content.
Heading (text field, default: "Opening soon").
Content (rich text): The text under the heading, for example the launch date.
Where to find it: Password → Password footer (open the Password template in the theme editor; this section shows only on that page)
Show social icons (checkbox, default: off): Adds your social icons, from Theme settings → Social, to the footer of the password page.
Related pages
- Email signup section: the newsletter form on the password page.
- Social theme settings: the social icons of the footer.
- Regular page: page templates.