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Promo card

The Promo card in Seventh adds a promotion card with media, text and a link at a chosen position inside collection and product grids.

Applies to: Seventh 4.0.0 and later. Added in: Seventh 1.0.0. Last checked: 2026-10-12 against Seventh 4.0.0.

The Promo card is a card that you place between the products or collections of a grid, to show a promotion, a message or a link. A card is a block that holds other blocks: you build the content of a Promo card from blocks such as Heading, Text, Button and Image.

Where to find it: select Add block inside a Featured collection, Featured collection: tabs, Collections list, Collection grid or Collections list grid section, then choose Promo card.

Storefront Promo cards: a black Timeless classics card with an image and a tall AW '26 card with a caption, an image and a Visit collection button over a photo.

What it does

The card shows:

  • your own blocks for the content;
  • an optional link on the whole card;
  • an optional background image or video;
  • layout and spacing controls;
  • an optional position in the grid, in list sections.

Seventh includes several presets of the promo card to help you get started, but essentially, all of these are variations of the same component.

Where you can add it

  • Featured collection and Featured collection: tabs, on any page.
  • Collections list, on any page.
  • Collection grid, on the collection page (Collections → Default collection).
  • Collections list grid, on the collections list page.

Inside the card you can add a Content group, any theme block and app blocks.

Card style and height

The Card style and Card height settings set the card's alignment, spacing, padding, corners and color scheme. Minimum height keeps the card at least that tall, however little content it holds.

Making the whole card clickable

  • Set Link in Promo card → Card link. The whole card becomes a link, and it takes priority over the links of the blocks inside the card.
  • Fill in Link text so screen readers can announce where the card goes. The text is not shown on the storefront.

Background media

  • Turn on Show media background (available while Remove card background is off), then set a Background image, a Background video or both.
  • The video autoplays muted and in a loop, and it replaces the image when both are set.
  • Media overlay adds a color or a gradient over the media.

Custom placement in the grid

Custom placement is an option that cards have inside a few sections:

  • Collection grid
  • Collection list
  • Featured collection

Set Custom placement in the grid to the position you want. Seventh inserts the card after the item at that position:

  • 1 puts the card in the second slot, after the first product.
  • 4 puts it after the fourth product.
  • 0 (the default) puts the card at the end of the grid.

The setting shows only when the section shows products or collections: its Products per page is more than 0, or Collections is set.

On the collection page, the Collection grid is paginated:

  • Seventh 4.0.0 counts the position from the first product of each page, not across the whole collection.
  • The Promo card shows on every page, at the same position. 0 puts it after the last product of each page.
  • A position higher than the number of products on a page shows no card on that page. With Products per page at 12, a card set to 13 never shows.
  • You cannot show a Promo card on one page of the collection only. Keep the position no higher than Products per page.

Common use cases

  • Sales and promotions: discounts, limited-time offers or special campaigns.
  • Announcements: new launches, restocks or upcoming events.
  • Value propositions: shipping benefits, guarantees or sustainability messages.
  • Calls to action: send customers to specific collections, products or signup pages.

Why is the Promo card height setting not working?

The section's Cards alignment is set to Stretch. With Stretch, every card takes the height of the row, and the card's Minimum height and Vertical alignment are hidden. Change Cards alignment in the section to use them.

Why does the background video not play on mobile?

The phone is in low power mode. Mobile browsers block autoplaying video in low power mode, so the card shows the Background image instead, when you set one. This is a browser limit, not a Seventh setting.

How do I show a Promo card full width on mobile?

Set Card size on mobile to Large. The card then spans both columns when the grid shows 2 columns on mobile. The setting shows only when the section's Layout is Grid, Cards size on mobile is Small and Cards size is not XLarge. Since Seventh 3.0.0.

Is the Promo card in the Custom grid section the same block?

No. The Promo card block on this page goes inside product and collection grids, and has Custom placement in the grid and Card size on mobile. In the Custom grid section (and its Promotions preset), "Promo card" is a preset of the Card block, with no placement setting. Its settings are on Blank card.

What can the Promo card not do?

  • Seventh does not support Promo cards in the Search results grid, the Blog grid or the Product recommendations section. Use a Featured collection section with a Promo card on the same page instead.
  • In the Featured collection: tabs section, Promo cards show only among the products of the first tab, not in the later tabs. See Featured collection: tabs section.

All Promo card settings

Every setting in this group, with its type and default.

On this page